What Makes Capterra Reviews Worth Turning into Video
Capterra reviews are written by verified software buyers from specific industries, company sizes, and job roles. That context — "operations manager at a 50-person logistics company" — gives the review a credibility and relevance that generic testimonials can't match.
ReelReviews takes your best Capterra reviews and turns them into short branded videos that carry that same specificity into the channels where software buyers are discovered — LinkedIn, YouTube, and targeted paid campaigns — before they've opened a comparison site.
How It Works
- Send us your Capterra reviews. Pick the reviews you want to feature and send them to us along with your logo, brand colours, and any details we need to match your brand. We handle the rest.
- We produce your branded videos. Our team creates a polished testimonial video for each review, formatted and animated to your brand. The reviewer's name and star rating are included so viewers immediately understand the credibility behind what they're watching.
- You receive and share. We deliver finished videos sized for Instagram Reels, TikTok, YouTube Shorts, and Facebook. Post them, schedule them, or run them as ads — they're yours to use however you like.
Why Turn Capterra Reviews into Video?
Capterra is a high-intent destination — buyers who arrive there are already evaluating software. Video takes the same verified, contextualised feedback into channels where buyers are earlier in the journey and more open to being influenced by peer recommendations.
The industry and role specificity of Capterra reviews makes them ideal for targeted video campaigns. A review from a marketing manager in a mid-sized agency can be turned into a video targeted directly at marketing managers in mid-sized agencies — matching message to audience with precision.
- Carry verified, role-specific feedback into paid social and LinkedIn campaigns
- Use industry context from real buyers to reach similar buyers with relevant proof
- Strengthen your website's social proof section with video alongside the Capterra badge
- Address the most common buyer objections using the words of customers who had the same concerns
What You Get with Every ReelReviews Video
- Fully branded to your business. Your logo, colours, and fonts throughout. Every video looks like it came from your own marketing team.
- Reviewer name and star rating included. The credibility of the original review is preserved and made visible at a glance.
- Formatted for every platform. Portrait, landscape, and square versions optimised for Instagram Reels, TikTok, YouTube Shorts, Facebook, and LinkedIn.
- No editing or software required. We produce and deliver the videos ready to post. You don't touch a single tool.
- Bulk orders available. Have a library of great reviews? We produce in bulk — ideal for businesses and agencies wanting weeks of content at once.
Who Is This For?
- Software vendors targeting SMBs where Capterra is a key discovery channel and verified reviews are a primary trust signal
- Vertical SaaS companies whose Capterra reviews come from specific industries and roles that make precise audience targeting possible
- HR, finance, and operations software companies where buyers are highly research-driven and peer proof is critical
- Marketing and sales teams at software companies looking for authentic testimonial content for outbound and paid campaigns
- SaaS agencies managing content and review strategy for multiple software clients
Frequently Asked Questions
Can software companies use Capterra reviews in their marketing?
Yes. Businesses can share and display their Capterra reviews for marketing and advertising purposes.
Do Capterra reviews include reviewer role and company details?
Yes where available. We include relevant reviewer context — such as role or industry — in the video to maximise the credibility signal for your target audience.
Can I use Capterra review videos alongside my Capterra badge on my website?
Absolutely. Video testimonials work well alongside static review widgets and badges — they give the written review a human quality that reinforces the rating.
How do Capterra review videos perform in LinkedIn campaigns?
Well. Role and industry-specific testimonials perform particularly well in LinkedIn Sponsored Content when targeted at matching audiences.
Start Turning Your Capterra Reviews into Videos
Send us your best Capterra reviews and we'll turn them into branded video testimonials that work across your sales and marketing channels.
Turn Reviews into Videos from Any Platform
We work with all major review platforms. Click any platform below to learn more.