Video testimonials are short videos that share real customer feedback to build trust and increase conversions. They are often used on websites, landing pages, and social media to show proof from real buyers. Learn more in our guide on what an AI video testimonial is.
Written testimonials are great, but video testimonials usually perform better because people can see and hear the message. Video adds emotion, credibility, and is easier to consume on mobile and social platforms.
Yes. We can convert Google Reviews into video testimonials by turning the review text into a short video with AI voiceover, captions, and your branding (logo and colours). See how we turn reviews into videos for the full process.
Yes. Trustpilot reviews work perfectly for video testimonials, especially for e-commerce and service businesses that want stronger trust signals. Shopify stores can start with our adding reviews on Shopify guide.
Yes. We create customer review video testimonials using AI voiceovers and on-screen captions so the content still works when people scroll on mute.
Yes, as long as the words come from real customers. The AI voiceover is simply a production method to turn authentic feedback into a video format that is easier to share. Read what is an AI video testimonial for a plain-English explanation.
Any business where trust drives sales: trades (plumbers/electricians), clinics, gyms, salons, restaurants, agencies, SaaS, and e-commerce brands.
Best places to use video testimonials include:
- Your homepage (trust section)
- Service pages (near the main call-to-action)
- Landing pages (above pricing or booking buttons)
- A dedicated Video Testimonials page
- Blog posts about social proof and reviews
They can. Video testimonials improve on-page engagement (time on page), increase trust, and can improve conversion rates - all of which support your overall SEO performance when combined with strong page content and internal linking. Our turning reviews into video content guide covers how to use video on key pages.
Yes. You can embed the video testimonials on your website, add them to landing pages, and reuse them across social channels.
The best video testimonials usually include:
- A clear outcome (what changed or improved)
- A specific detail (the service or product used)
- A short, punchy length (30-60 seconds often wins)
- Captions and branding
- A clear next step (book, call, or buy)
Most video testimonials perform best between 30-120 seconds, depending on how much review text you are turning into a video and how fast you want the pacing.
Yes. We create vertical (9:16) video testimonials suitable for Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts.
Yes. We can create a montage-style video testimonial using multiple short reviews, which works well for social proof reels and ads.
Yes. We are currently a done-for-you service, and we are also launching a DIY testimonial video maker soon. If you want it made for you, send your reviews and branding and we will produce the video testimonials. If you prefer to create them yourself, our editor (coming soon) will let you turn reviews into video testimonials quickly using ready-made templates.
Typically we need:
- The review text (or screenshots)
- Your logo
- Brand colours (optional)
- Any pronunciation notes (optional)
Turnaround is typically within 48 hours, depending on workload and the complexity of the request.
Yes. Video testimonials are commonly used in paid ads because they build trust quickly and can reduce cost-per-lead when paired with the right targeting and offer. For Facebook and Instagram specifically, see our guide on turning customer reviews into Meta ads.