What This Trust Score Checker Evaluates
This tool reviews whether your website includes:
- Visible customer reviews
- Video testimonials
- Real names and faces
- Social proof placement
- Proof above the fold
Each element contributes to an overall Trust Score.
Why Trust Is the #1 Conversion Factor
A good design is not enough. If visitors don't see real customer proof, clear validation, and authentic experiences, they hesitate, compare, and leave. Trust gaps are one of the most common reasons websites fail to convert.
Common Trust Issues Found on Websites
- Reviews hidden on a separate page
- No video proof at all
- Anonymous testimonials
- No emotional storytelling
- No social proof near CTAs
Fixing these issues often leads to immediate conversion improvements.
Why Video Testimonials Matter Most
Video testimonials are one of the highest-impact trust elements you can add to a website. They:
- Build emotional trust faster than text
- Reduce scepticism
- Feel harder to fake
- Increase time on page
Who Uses This Tool
- Business owners diagnosing low conversion rates
- Marketing agencies auditing client sites
- CRO specialists prioritising trust improvements
- Freelancers preparing proposals
Coming Soon: Live Trust Score Audit
This page will soon allow you to answer a short checklist, receive a Trust Score, and see prioritised recommendations for your site.
Frequently Asked Questions
What is a good website trust score?
Websites with strong social proof and video testimonials typically score significantly higher than text-only sites.
Where should testimonials be placed?
High-impact placements include the homepage hero, near calls-to-action, and pricing pages.
Are video testimonials worth the effort?
Yes. They consistently outperform written testimonials for trust and conversions.
Turn Your Reviews Into Video Testimonials
ReelReviews helps businesses increase trust by turning customer reviews into video testimonials using AI voiceovers.